How to build an email list before launch?

Use a coming soon page, social media, and lead magnets to collect emails before your store goes live.

Pre-Launch Email List Building

Why Build Before Launch?

• Guaranteed traffic on launch day
• Warm audience = higher conversion
• Social proof and word-of-mouth

Tactics

1. Coming soon page with email signup 2. Social media content driving to signup 3. Lead magnet (discount code, guide, checklist) 4. Referral program (give 10%, get 10%)

Tools

• Klaviyo or Mailchimp for email
• Shopify's built-in coming soon page
• Gleam or Viral Loops for referral campaigns

Goals

• 500+ emails before launch
• 30%+ open rate on launch email
• Include a countdown timer for urgency