How to create a unique selling proposition?

Your USP is why customers should buy from you instead of competitors. Define it clearly and communicate it everywhere.

Crafting Your USP

What is a USP?

A Unique Selling Proposition is the one thing that makes your store different and better than alternatives.

Framework

1. Who is your customer? 2. What problem do you solve? 3. Why are you the best solution? 4. How do you deliver?

Examples

• "Eco-friendly phone cases that protect your phone and the planet"
• "Custom pet portraits delivered in 48 hours"
• "Premium coffee beans roasted fresh and shipped same day"

Where to Use Your USP

• Homepage hero section
• Product pages
• Ad copy
• Email subject lines