How to handle Shopify returns and refunds?

Create a clear return policy, automate the process, and use returns as an opportunity to retain customers.

Returns & Refunds

Return Policy Best Practices

• Be clear: State timeframe, conditions, process
• Be generous: 30-day minimum, ideally 60–90 days
• Be visible: Link in footer, product pages, checkout

Process Setup

1. Create a return policy page 2. Set up return rules in Shopify admin 3. Use apps for self-service returns portal 4. Automate refund notifications

Tools

• Loop Returns: Premium return experience
• Returnly: Instant exchanges
• AfterShip Returns: Free tier available

Turning Returns into Retention

• Offer exchanges instead of refunds
• Provide store credit with bonus amount
• Follow up with personalized recommendations
• Ask for feedback to improve products