How to increase average order value on Shopify?

Use bundling, upsells, cross-sells, and free shipping thresholds to encourage customers to spend more per order.

Increasing Average Order Value

Strategies

1. Product bundles: Offer discounts for buying multiple items 2. Upsells: Suggest premium versions at checkout 3. Cross-sells: Recommend complementary products 4. Free shipping threshold: "Free shipping on orders $50+" 5. Volume discounts: "Buy 2, save 15%"

Tools

• ReConvert: Post-purchase upsells
• Bold Upsell: In-cart upsells
• Frequently Bought Together: Cross-sell widget

Psychology

• Anchor pricing (show original price)
• Bundle savings percentage
• Progress bar to free shipping

Impact

• A 10% AOV increase often equals 10% revenue increase
• Easier than acquiring new customers