How to read Shopify analytics?

Focus on conversion rate, average order value, customer acquisition cost, and lifetime value to make data-driven decisions.

Shopify Analytics Guide

Key Metrics

1. Conversion rate: Visitors → Customers 2. Average order value (AOV): Revenue ÷ Orders 3. Customer acquisition cost (CAC): Marketing spend ÷ New customers 4. Customer lifetime value (LTV): Total revenue per customer

Shopify Reports

• Sales: Revenue, orders, products
• Acquisition: Where traffic comes from
• Behavior: What visitors do on your site
• Finance: Profit margins, taxes

Google Analytics (GA4)

• Set up enhanced ecommerce tracking
• Create custom funnels
• Track user behavior flow

Action Items

• Review analytics weekly
• Compare periods (week over week, month over month)
• Set up automated reports
• Make one data-driven change per week