How to run Facebook ads for Shopify?

Start with a small budget, test multiple creatives, and optimize for purchases. Install the Meta Pixel first.

Facebook Ads for Shopify

Setup

1. Install Meta Pixel via Shopify admin 2. Set up Conversions API for accurate tracking 3. Create a Business Manager account

Campaign Structure

  • Campaign: Purchase objective
  • Ad Set: Target audience + budget
  • Ad: Creative + copy

Budget Guide

  • Start with $20–$50/day
  • Test 3–5 ad creatives
  • Run for 3–5 days before judging results

Targeting

  • Start broad, let Meta optimize
  • Use lookalike audiences from existing customers
  • Retarget website visitors and cart abandoners

Creative Tips

  • Video outperforms static images
  • Show the product in use
  • Include social proof in ads