How to run Google Ads for Shopify?

Google Shopping ads capture high-intent buyers. Connect your product feed via Shopify's Google channel and start with a Performance Max campaign.

Google Ads for Shopify

Getting Started

1. Install Google & YouTube channel from Shopify 2. Submit your product feed to Google Merchant Center 3. Create a Google Ads account

Campaign Types

  • Performance Max: Automated, best for beginners
  • Shopping: Manual control over bids
  • Search: Target specific keywords
  • Display: Brand awareness

Budget

  • Start with $30–$50/day
  • Focus on Performance Max first
  • Scale winners, pause losers

Optimization

  • Optimize product titles and descriptions
  • Use high-quality product images
  • Set competitive prices
  • Monitor search terms report weekly