How to set up email marketing for Shopify?

Connect Klaviyo or Shopify Email, set up welcome, abandoned cart, and post-purchase flows to automate revenue.

Email Marketing Setup

Essential Flows (Automations)

1. Welcome series: 3–5 emails for new subscribers 2. Abandoned cart: 3 emails over 24 hours 3. Post-purchase: Thank you + cross-sell 4. Win-back: Re-engage inactive customers

Platform Choice

• Klaviyo: Best for Shopify, powerful segmentation
• Shopify Email: Simple, built-in, cost-effective
• Omnisend: Good middle ground

Campaign Ideas

• New product launches
• Seasonal promotions
• Educational content
• Customer stories

Metrics to Track

• Open rate (target: 30%+)
• Click rate (target: 3%+)
• Revenue per email
• List growth rate