How to test product demand before launching?

Run small ad campaigns, create waitlists, or sell on marketplaces to prove demand before investing in inventory.

Testing Product Demand

Low-Cost Validation Methods

#### 1. Facebook/Instagram Ad Test

  • Create a simple ad with your product
  • Drive to a landing page
  • Measure click-through and signup rates
  • Budget: $100–$300

#### 2. Pre-Order Campaign

  • List products as "coming soon"
  • Accept orders with a future ship date
  • If demand is there, produce. If not, refund.

#### 3. Marketplace Test

  • List on Etsy, Amazon, or eBay first
  • Gauge demand without building a full store
  • Use feedback to refine your offering

Success Metrics

  • Landing page conversion > 3%
  • Pre-order conversion > 2%
  • Positive ad engagement (CTR > 2%)