How to write product descriptions that sell?

Great product descriptions focus on benefits, not features. Use sensory language, address objections, and include social proof.

Writing Product Descriptions

The Formula

1. Hook: Grab attention with a benefit 2. Story: Connect emotionally 3. Features → Benefits: Translate specs into value 4. Social proof: Reviews, testimonials 5. CTA: Clear call to action

Before/After Example

❌ "100% cotton t-shirt, machine washable" ✅ "The softest tee you'll ever own — breathable cotton that gets better with every wash"

Tips

• Write for your ideal customer
• Use bullet points for scanning
• Include size/fit information
• Add FAQ section to each product page

SEO

• Include target keywords naturally
• Write unique descriptions (no manufacturer copy)
• Use alt text on product images